A newsletter about the messy middle of marketing.

You know, the stuff you talk about after two drinks or in a panic DM:

• How to communicate marketing value to your CEO

• Marketing attribution challenges

• Managing CEO and VC “swoop and poops”

• The business stuff you need to gain leverage and get your way

• Leading marketing teams in the age of profitable growth, smaller team sizes, increased productivity demands, and AI

• Navigating funding timelines that cause any marketing strategy to fail

• Hiring the best marketers, agencies, consultants and freelancers

• Marketing <> CEO communication to maintain buy-in…

Your marketing strategy doesn’t suck.

As a marketing leader and former CEO, I’ve seen both sides and understand the challenges that the C-Suite and Marketers face when they try to work together to grow the business.

I want to use the perspective and knowledge I’ve gained to help B2B marketing leaders who are:

• Tired of being marketing pariahs in their own orgs

• Want C-suite respect and space to focus strategically

• Frustrated with generic playbooks not delivering

Starting in January…

I’m sending the newsletter 2x/week:

Mondays are free: A little motivation to start your week and help you show up better to your 10am.

Thursdays are paid (just enough to keep the lights on): The deeper strategic work. How to make the case for brand when your CFO's breathing down your neck. How to push back without burning trust. How to get buy-in when the plan's still fuzzy.