Good Question
A newsletter about the messy middle of marketing.
If you’re a marketing leader struggling to get C-Suite support for Marketing, subscribe. I can help.
Good Question helps marketing leaders:
Message the ROI you’re already delivering in terms your CEO understands.
Make the case for brand when your CFO's breathing down your neck.
Push back without burning trust.
Get buy-in when the plan's still fuzzy.
As a marketer and former CEO, I’ve seen both sides and understand the challenges that the C-Suite and marketing leaders face when they try to work together to grow the business. I’m on a mission to help marketing leaders gain influence with stakeholders and decision-makers so they can focus on what matters: Growing the business!
What’s in this newsletter?
Good Question is a twice weekly newsletter that goes deep on the stuff you talk about
after two drinks or in a panic DM:
How to communicate marketing value to your CEO
Marketing attribution challenges
Managing CEO and VC “swoop and poops”
The business stuff you need to gain leverage and get your way
Leading marketing teams in the age of profitable growth, smaller team sizes, increased productivity demands, and AI
Navigating funding timelines that cause any marketing strategy to fail
Hiring the best marketers, agencies, consultants and freelancers
Marketing <> CEO communication to maintain buy-in…
Monday [free]
Strategic tips to start your week. Actionable advice, real life examples, confirmation that your marketing strategy doesn’t suck.
Thursday [$20/mo]
Break through your blockers.
Solutions and C-suite perspective on your real life challenges* that help you get back to work.
*Anonymized to protect your privacy!
Who this newsletter is for
Good Question is for marketing leaders (Directors, VPs, Heads of Marketing) who are:
Tired of being marketing pariahs
in their own orgs.
Want C-suite respect and
space to focus strategically.
Frustrated with generic playbooks not delivering results.