Executive Approval for B2B Marketing Strategy:
An Advisory Sprint for Marketing Leaders
A two-session, hands-on advisory sprint that helps B2B marketing leaders strengthen their strategy and secure C-suite buy-in using senior-level judgment, executive framing, and real-world pressure testing.
B2B marketing leaders who want senior judgment on a real plan, real constraints, and a real executive meeting. You bring the context. I bring perspective from both sides: the CEO and the marketer.
This sprint is for Heads, Directors, and VPs of Marketing who already own a real strategy — but need help navigating the people, politics, and executive decision-making that determine whether that strategy gets approved, funded, and executed.
You bring the context. I bring perspective from both sides of the table: as a B2B marketing exec and former CEO who has evaluated and approved marketing strategies.
The goal is simple: make your strategy stronger and prepare you to sell it in the room that matters.
Who it’s for
Heads, Directors, and VPs of Marketing who:
Own a strategy review this quarter
Are blocked by internal politics
Need to prepare for CEO, CFO, or CRO conversations
Need 1:1 support, not a curriculum
Want to get clear on the decisions that matter most
This sprint is designed for B2B marketing leaders who:
Own an upcoming strategy review or planning cycle
Need to prepare for CEO, CFO, CRO, or board-level conversations
Are operating inside real constraints (budget, headcount, politics)
Want senior judgment on a real plan — not a curriculum or template
Need hands-on help, not theory
What you get
A clearer, stronger strategy
Messaging that makes sense to the C-suite
Direct answers to the questions you are likely to face
A short list of priorities and cuts
Practical guidance on how to show up in the room
At the end of the sprint, you will have:
The problems this addresses
For most B2B marketing leaders, the biggest blocker to hitting KPIs isn’t tools, budget, or headcount.
It’s getting approval to execute a strategy long enough for it to work.
Marketing strategies live or die based on the opinions of stakeholders who:
Know the least about marketing
Strongly believe they know more about marketing than you do
Will suggest edits that quietly dismantle your strategy — and then forget they made them
When this happens:
Marketing becomes an in-house agency
Long-term strategy gets replaced with reactive requests
You’re held accountable for outcomes you didn’t fully control
This sprint focuses on the real job to be done:
Earning trust, shaping decisions, defending your strategy without compromising it.
Have questions?
Book an intro call with me:
How it works
You share your plan or deck, company stage, targets, constraints, and the decisions you are stuck on. I will review everything before session one and prepare questions and ideas to get us started.
Prepare: Share your context
1.
Session one: Diagnose and decide
2.
Together we:
Identify the real problem (strategy, expectations, politics, or all three)
Isolate the two or three decisions that matter most
Decide what to stop doing
Define what needs to change before session two
Between sessions
You revise the work. I provide direct, actionable feedback and suggestions on drafts, slides, and messaging to move the strategy forward.
Session two. Strategy, stakeholders, leadership
3.
Together, we:
Tighten the story
Translate your strategy into business language
Pressure-test it from the CEO, CFO, and sales perspective
Rehearse how to defend the plan
You receive a recap, final notes, and suggested edits to your deck or memo.