Stop Doing Marketing.
Start Growing the Business.
Stop Doing Marketing. Start Growing the Business.
Most B2B strategies look good in a slide deck but fall apart in real life.
This book gives you a smarter way to grow, built around your customers, your goals, and your actual constraints.
Print and digital available from Amazon and Kogan Page
Why this book exists
You’ve followed the playbooks.
You’ve shipped the content.
You’ve done everything “right.”
And still, you’re stuck defending your work to leadership, explaining why marketing matters, and wondering if all the activity is leading anywhere.
This book is your reset.
It teaches you how to build a content strategy that drives results, without doing more for the sake of it.
What You’ll Learn
How to create a strategy rooted in your business, not someone else’s template
How to scale content using media, AI, and your internal experts
How to prove impact without relying on attribution alone
How to use reporting to earn trust and budget
How to make content a company-wide advantage not just a marketing task
Who This Book Is For
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B2B marketers
You have small but mighty teams and real growth goals
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Content leaders
You’re tired of tactics that don’t lead to outcomes.
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CMOs and VPs
You’re looking to align marketing with revenue.
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Career-driven marketers
You’re ready to stop defending and start leading.
About the Author
Devin Bramhall is the former CEO of Animalz, where she helped scale the company to nearly $12M in revenue and led strategy for brands like Slack, Notion, GoDaddy, and Amazon. With over a decade in content—from early-stage startups to global tech—she’s seen what works, what doesn’t, and why most teams are still stuck doing “marketing” instead of driving growth.
This book is the playbook she wishes she had years ago.
Now it’s yours.
What People Are Saying
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source