Stop doing marketing. Start growing businesses.

Most marketing plans are just activity disguised as strategy: more posts, more leads, more busywork. This book shows you how to ditch the volume game, earn leadership’s trust, and lead with a strategy built for your business.

Get the Book

B2B Content Marketing Strategy: A Media-First Framework that Accelerates Growth

by Devin Bramhall

“Devin cuts through the marketing noise with a framework that reminds us what we forget in our rush to automate everything: You can’t have ROI without the human connection.”

- Ann Handley, WSJ best-selling author, Everybody Writes, CCO at Marketing Profs
“I’m telling every client: read this book. Devin’s framework isn’t recycled — it’s forged for the speed of change in tech and culture.”

- Mike King, Founder & CEO of iPullRank
“I suggest reading this book with a whiskey in hand and a cigarette dangling from your mouth, because that's how it was written.”

- Sean Blanda, Owner, Gate Check Studios

We’ve all played the game. Publish the blog. Host the webinar. Post on LinkedIn. Check the boxes.

And then nothing.

No agreement on what matters. No strategy anyone trusts. Just another all-hands where someone says we need more.

It’s time to stop doing marketing and start leading growth — this book shows you how.

This book is for you if…

You’re stuck executing instead of leading
You publish content every week, but still feel behind
You’re tired of proving your value over and over.
You want your work to earn trust, not just traffic

What you’ll learn

Build a strategy that works even when priorities shift or leadership changes course overnight.

1

Get buy-in by presenting ideas the way execs think, so they say yes faster and back you when it matters.

2

Drop the busywork and focus on the work that drives real results.

3

Find what’s blocking growth and fix it quickly with solutions, not blame.

4

Earn respect for your work and lead a strategy your exec team counts on.

5

"Devin cuts through the marketing noise with a framework that reminds us what we forget in our rush to automate everything: You can't have ROI without the human connection.”

- Ann Handley
Wall Street Journal best-selling author, Everybody Writes (1st and 2nd edition)
“Devin Bramhall is one of the brightest minds in marketing. If you’re looking for a smarter way to think about content and the business of marketing, you’re in the best possible hands."

- Amanda Natividad, VP Marketing at SparkToro
“This is a marketing truth-teller at her best, and it's a good thing too: B2B marketers desperately need to evolve.”

- Jay Acunzo
Author, Break the Wheel: Question Best Practices, Hone Your Intuition and Do Your Best Work
“Devin's authentic voice and originality of thought come through...like you're sitting across from a friend, if your friend happened to be one of the sharpest marketing minds you've ever met. "

- Allison Byers
Founder/CEO, Scroobious
“There's the way people tell you that marketing works, and then there's the way it actually works — it's the kind of experience you can only get from a decade-plus of taking your lumps ... or by listening to Devin. I can't wait to send this to every one on my team.”

- Sean Blanda
Owner, Gate Check Studios
"I’m telling every client: read this book. Devin’s framework is forged for the speed of change in tech and culture. It’s how you build growth strategies that adapt in real time and leave your competition unable to copy your playbook."

- Mike King
Founder & CEO of iPullRank
“Devin Bramhall is one of the OGs who helped write the B2B content playbook—and now she’s here to burn it down and rewrite it. She proves that being unapologetically yourself isn’t a liability—it’s the whole damn point, and the most effective marketing strategy there is.”

- Joei Chan
7x award-winning brand director & newsletter author, Brand New.

About the author

Devin Bramhall is a Business Growth Advisor, Chief Growth Officer at Everest and a leading voice on the strategic role of storytelling in business.
With over 15 years of marketing and leadership experience across startups, agencies, and large corporations, Devin helps companies increase their revenue and build stronger, more authentic brands.
She is the former CEO of Animalz, where she scaled the company to nearly $12M and built strategy for brands like Google, Amazon, Slack, and Spotify.
A marketer-turned-CEO, Devin learned the hard way what earns trust and drives growth. This sharp, funny, strategic guide isn’t a list of tactics. This is the book she wishes she’d had when stepping into leadership.

You don’t need another marketing playbook.

You need a growth strategy built for your business. This book shows you how.

Buy direct (Kogan Page)

Order on Amazon

Stop doing marketing. Start growing businesses.

“Devin cuts through the marketing noise with a framework that reminds us what we forget in our rush to automate everything: You can’t have ROI without the human connection.”

“I’m telling every client: read this book. Devin’s framework isn’t recycled — it’s forged for the speed of change in tech and culture.”

“I suggest reading this book with a whiskey in hand and a cigarette dangling from your mouth, because that's how it was written.”

It’s time to stop doing marketing and start leading growth — this book shows you how.

This book is for you if…

You’re stuck executing instead of leading

You publish content every week, but still feel behind

You’re tired of proving your value over and over.

You want your work to earn trust, not just traffic

What you’ll learn

Build a strategy that works even when priorities shift or leadership changes course overnight.

1

Get buy-in by presenting ideas the way execs think, so they say yes faster and back you when it matters.

2

Drop the busywork and focus on the work that drives real results.

3

Find what’s blocking growth and fix it quickly with solutions, not blame.

4

Earn respect for your work and lead a strategy your exec team counts on.

5

"Devin cuts through the marketing noise with a framework that reminds us what we forget in our rush to automate everything: You can't have ROI without the human connection.”

“Devin Bramhall is one of the brightest minds in marketing. If you’re looking for a smarter way to think about content and the business of marketing, you’re in the best possible hands."

“This is a marketing truth-teller at her best, and it's a good thing too: B2B marketers desperately need to evolve.”

“Devin's authentic voice and originality of thought come through...like you're sitting across from a friend, if your friend happened to be one of the sharpest marketing minds you've ever met. "

“There's the way people tell you that marketing works, and then there's the way it actually works — it's the kind of experience you can only get from a decade-plus of taking your lumps ... or by listening to Devin. I can't wait to send this to every one on my team.”

"I’m telling every client: read this book. Devin’s framework is forged for the speed of change in tech and culture. It’s how you build growth strategies that adapt in real time and leave your competition unable to copy your playbook."

“Devin Bramhall is one of the OGs who helped write the B2B content playbook—and now she’s here to burn it down and rewrite it. She proves that being unapologetically yourself isn’t a liability—it’s the whole damn point, and the most effective marketing strategy there is.”

About the author

You don’t need another marketing playbook.

You need a growth strategy built for your business. This book shows you how.

RESPECTED BY MARKETERS. RELIED ON BY EXECS.